Methods of data collection (primary/secondary); Subject areas of data evaluation (target group analysis, competition analysis, market development analysis). Applied methods/techniques [»].
Methods to exploit the potential/-techniques; increase in productivity (operating business) through coupling of the resources (pooling of the factors); fixed cost degression (cost reduction).
Product market matrix / m a r k e t f i e l d s t r a t e g i e s / marketing strategic thrust: From market penetration/-development, product development to lateral diversification.
International Strategic Sourcing / Process Sourcing / Total Cost of Ownership (TCO): From procurement of materials to disposal of discarded materials; full cost accounting.
Supply Chain Management/-Sourcing [»]:Logistics; Warehouse; Transport; Delivery times.
Public Relations; Services [»]; Advertising (Product Placement / Merchandising / Point of Sale); additive Product Features.
Investment & Costing, Results Accounting, Capital Finance Account, Financing Statistics (static-/dynamic considerations); (Cash generation).