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AHP_plus MATRIX

Business Intelligence Software Solution for
Advanced Analytics

DS-C: STATE OF THE ART OF SCIENCE & BI-SOFTWARE

Marketing

General Management

Accountancy

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Business Keywords_EN

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Consultants/Speakers/Expertise

HR Data Privacy Protection (HR_Datenschutz)

M a r k e t R e s e a r c h

Methods of data collection (primary/secondary); Subject areas of data evaluation (target group analysis, competition analysis, market development analysis). Applied methods/techniques [»].

D e t e r m i n a t i o n a n d a n a l y s i s o f t h e s y n e r g y p o t e n t i a l

Methods to exploit the potential/-techniques; increase in productivity (operating business) through coupling of the resources (pooling of the factors); fixed cost degression (cost reduction).

P o r t f o l i o A n a l y s i s

Strategic product planning [»]; Risk assessment of diversified investment portfolios [»].

D e t e r m i n i n g t h e d e g r e e o f u t i l i s a t i o n o f s y n e r g i e s

Product market matrix / m a r k e t f i e l d s t r a t e g i e s / marketing strategic thrust:
From market penetration/-development, product development to lateral diversification.

•	M a r k e t s t i m u l a t i o n s t r a t e g y

Pricing policy.

•	M a r k e t p a r c e l l i n g s t r a t e g y

Segment specification.

•	M a r k e t a r e a s t r a t e g y

Areal specification.

P r o c u r e m e n t L o g i s t i c s

International Strategic Sourcing / Process Sourcing / Total Cost of Ownership (TCO):
From procurement of materials to disposal of discarded materials; full cost accounting.

•	D i s t r i b u t i o n L o g i s t i c s

Supply Chain Management/-Sourcing [»]:
Logistics; Warehouse; Transport; Delivery times.

•	P o t e n t i a l f o r a c q u i s i t i o n s

Public Relations; Services [»]; Advertising (Product Placement / Merchandising / Point of Sale); additive Product Features.

• •	P e r s o n n e l M a n a g e m e n t/-R e c r u i t m e n t E v a l u a t i o n o f A c h i e v e m e n t P o t e n t i a l ( H u m a n C a p i t a l D e v e l o p m e n t )